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Graphic design is a profession whose business is the act of designing , programming, design and create Visual Communications, generally produced by industrial means and intended to convey specific messages to specific Social Groups , with a clear purpose and specific.

This is the activity that enables graphically communicate ideas, facts and values processed and synthesized in terms of form and communication , social, cultural , economic , aesthetic and technological . Also known as visual communication design , because some associate the word figure only to the printing industry , and understand that visual messages are channeled through many media , not just print.

Given the massive and rapid growth in the exchange of information, the demand for graphic designers is greater than ever , particularly because of the development of new technologies and the need to pay attention to the human factors that are beyond the competence of engineers the desarrollan.

Some classifications are widely used graphic design : graphic design advertising , editorial design , corporate identity design , web design, packaging design , typographic design , signage , signage design called media , among others.